ID Project: 2019‐2‐DK01‐KA205‐060317
Duration: 01- 09 – 2019 / 30 – 04 – 2021, 20 Months
“Today we put an end to unjustified discrimination when shopping online. This is excellent news for consumers. With the new rules, Europeans will be able to choose from which website they wish to buy, without being blocked or re-routed. This will be a reality by Christmas next year,” said Andrus Ansip, EU-commission vice-president and responsible for the Digital Single Market (November 2017). Following, on 28th February 2018, EU commission adopted the Regulation to end unjustified geo-blocking for consumers wishing to buy products or services online within the EU and this regulation is already applying since last 3rd December 2018. The new rules will boost e-commerce for the benefit of consumers and businesses who take advantage of the growing European online market. These new developments in the EU digital space will bring benefits for young entrepreneurs that will leverage on e-commerce to expand their markets but also new challenges for those young entrepreneurs and youth unemployed lacking the knowledge of online business and e-commerce that therefore will see reducing their capacity of self-employment through entrepreneurship. So, young people without ICT competences cannot exploit the potential offered by e-commerce and all this is also certified by studies of EU commission which highlights how although 9 in 10 jobs in the future will demand digital skills, 44% of Europeans are still lacking even basic digital skills. Consequently, interfacing e-commerce with youth entrepreneurship presents a critical opportunity to foster growth and jobs as well as to reduce the digital skills shortage and new ways should be sought to capitalize upon the digital readiness of today’s young people otherwise the continuous digitalization of EU society will contribute to increase the skills gap.
In this scenario, youth workers have a role to play because for their proximity to young people they can provide them the training, confidence and support needed to exploit new technologies. It is therefore more important than ever that youth workers develop their own e-commerce and pedagogical skills for providing a new type of youth entrepreneurial learning based on the use of e-commerce tools. At the same time, it is widely acknowledged that youth workers face many challenges as they deal with increasingly complex and diverse learning situations and meet competence demands in a constantly changing work environment with the evolvement of new technologies. Indeed, at level of youth workers, the project partners coming from the non-formal and formal sector noticed the following weakness:
-Lack of programs and training for youth workers to keep up with continuous technological advances.
-Lack of youth workers attitudes in using ICT tools in their work with young people.
-Lack of understanding how ICT (e.g. e-commerce) can help the sustainability of young people entrepreneurial ideas.
-Lack of access to free ICT resources.
Having all this in mind, “E-entrepreneur” project will provide youth workers with more specialized knowledge on e-commerce tools and technologies. In this regard, the specific objectives of the project for youth workers are:
-To reflect youth workers’ role in relation to e-commerce, digital approaches and youth entrepreneurship;
-To empower youth workers to fully exploit all the potentials of e-commerce to deliver an effective entrepreneurial education;
-To improve youth workers’ knowledge of usage of different e-commerce tools and technologies making them understand what kind of skills are needed for young entrepreneurs;
-To provide youth workers with appropriate training opportunities for further developing their professional knowledge, skills and competences;
-To enhance mutual learning and share of good practices;
-To compose a set of learning materials as open educational resources (OER);
-To create an online platform that will contain all the outcome of the projects and allows youth workers to accede to all materials produced during the project.
The direct target group of the project will be youth workers involved in entrepreneurial learning who will upgrade their digital skills and use of e-commerce technology, whereas the indirect target group are young entrepreneurs and youth unemployed, who will benefit from more prepared youth workers through the provision of high quality youth entrepreneurial learning.
The necessity to conduct this project transnationally is due to our intention, to contribute pursuing the EU’s 2020 growth strategy that gives particular attention to entrepreneurship promotion and includes an entrepreneurship action plan that focuses attention on creating a more enabling environment to support youth entrepreneurship; and to extend and develop youth workers competences, particularly in the effective use of ICT in entrepreneurial youth learning, for better outreach and improved learning outcomes which is also in line with key objectives of the Erasmus+ programme.
This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.